The story of where it

All began

Beer Designed For

Kebabs

Launched in December 2016, Bira is the world’s fi†rst ever beer created especially as an accompaniment to quality kebabs, grilled meats and BBQ meals. Developed by a master brewer and one of Britain’s leading kebab restaurateurs, Bira goes perfectly with the flavours and spices used in the foods of the Eastern Mediterranean and Anatolia. Lovingly craf‡ted over many months of hard work, Bira is certain to make a splash in the UK’s burgeoning kebab restaurant scene.

Millions of Brits enjoy Kebabs every day and the makers of Bira saw a gap in the market: there is no beer that is made especially for kebabs. As people in this country are increasingly enjoying kebabs as a proper sit-down meal, it seems only right that they can enjoy a beer with it. Enjoying quality beer and kebabs are both great things about life in the UK; why not bring them together? These days, kebabs do not necessarily come in a falling-apart pita bread, late at night. They are enjoyed as a relaxed, sit-down meal with friends and family.

The journey and taste of Bira reflect the journey kebabs have undergone in Britain. People from the Eastern Mediterranean and Anatolia who came to this country and made it their home brought some great traditions with them. They also adapted to the culture of the country that they now call home. We now enjoy truly authentic examples of this rich culinary tradition across the country, as the quality of restaurants continues to rise.

Kebab restaurants have become institutions in towns across Britain. It is against this backdrop of kebab restaurants becoming truly part of British culture that Bira makes so much sense, combining different styles and tastes to make it the perfect beer to accompany the diverse culinary tradition of the Eastern Mediterranean and Anatolia, itself a mix of cultures and flavours.

In true Anatolian fashion, an evening with Bira begins with friends and loved ones, picking over delicate meze before moving on to sharing succulent kebabs, with the fun carrying on long into the night. So, if you love kebabs and Anatolian food, Bira is the beer for you. If you have a favourite restaurant or bar, where you would like to see Bira, encourage them to get in touch. If you own a restaurant, pub or bar, why not consider stocking Bira?

We want to work together to improve the way we eat kebabs. This is the idea behind the Kebab Awards and the idea behind Bira: to encourage more and more people to make and enjoy truly great, British kebabs. Together we can make our food even more amazing.

Millions of Brits enjoy Kebabs every day and the makers of Bira saw a gap in the market: there is no beer that is made especially for kebabs. As people in this country are increasingly enjoying kebabs as a proper sit-down meal, it seems only right that they can enjoy a beer with it. Enjoying quality beer and kebabs are both great things about life in the UK; why not bring them together? These days, kebabs do not necessarily come in a falling-apart pita bread, late at night. They are enjoyed as a relaxed, sit-down meal with friends and family.

The journey and taste of Bira reflect the journey kebabs have undergone in Britain. People from the Eastern Mediterranean and Anatolia who came to this country and made it their home brought some great traditions with them. They also adapted to the culture of the country that they now call home. We now enjoy truly authentic examples of this rich culinary tradition across the country, as the quality of restaurants continues to rise.

 

2014
23rd November

The Game Plan

Design and brew the world's first beer that complimented kebabs.

7th December

Combinations

Complex aromas: Its secret recipe was created to suit barbecue flavours and liberal use of spices. It has been described by those who have tasted it as a dry, very smooth lager with a crisp taste, a strong body and barley notes.

2016
December

We Made It!

In the Winter of 2016, we finally released Bira to the world.

2017

The Agreement

Many people compliment Bira with their meals, they agree its the most perfect fitting drink for most meals.